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  31 Jul 02 - lunches; Netflix; discards; junk mail; cell phones; green building; exchanges
         **  WASTE PREVENTION FORUM  **
-- A project of the National Waste Prevention Coalition
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Forum archive:  http://www.reuses.com/nwpcarchive

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From Jeffrey Smedberg, County of Santa Cruz Public Works Department,
recycling programs, Santa Cruz, CA:

Folks on the Forum might be interested in the message below from Amy
Hemmert.  I've worked with her local start-up company that produces a lunch
box called Laptop Lunches to facilitate less waste.  They've gathered a
wealth of info on waste-free lunches on the way.  

E-mail:  recycle [ AT ] co [ DOT ] santa-cruz [ DOT ] ca [ DOT ] us

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Excerpted from a message from Amy Hemmert, Laptop Lunches, Santa Cruz, CA:

The purpose of our Waste-Free Lunches website -
http://www.wastefreelunches.org - is to provide waste-free lunch information
for teachers, parents, school administrators, municipalities, and
environmental groups. Viewers can learn about how we implemented our
waste-free lunch program at Gateway School in Santa Cruz, CA. They can copy
our materials for use in their own programs, including our letter to
parents, interactive lobby display suggestions, and waste audit procedures.
Our hope is to make it easier for schools (and businesses?) to start
waste-free lunch programs.
 
We've also included a page where we're posting waste-free lunch success
stories from across North America. If you know anyone who has a story to
tell, please send them our way. They can contact us at
info [ A T ] wastefreelunches [ D O T ] org   So far we have about 20 schools who have
responded.  Finally, we've included links to other waste-free lunch sites
for those who want information pertaining to their own geographical area.
Thanks.

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From Tom Watson, King County Solid Waste Division, Seattle, WA, and the
National Waste Prevention Coalition:

PRODUCT ALERT - PRINGLES SNACK STACKS
Procter & Gamble recently introduced a new product in its Pringles line of
potato chips - the single-serving Pringles Snack Stacks.  Here's how this
product - a small number of chips in a hard plastic container - is described
on the Procter & Gamble website:

"Perfect for school lunches, snack time, on the go, or anytime your kids
crave the fun and irresistible taste of Pringles!  Snack Stacks are .81
ounce plastic single-serve tubs specially designed to conform to the shape
of the Pringles Crisps.  Original and Sour Cream & Onion Snack Stacks are
available in 8-packs and 24-packs.  Pop one in your kids' lunches today!"

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Also from Tom Watson:

On a more positive note:  

Kinley Deller here in my office just told me about a company that has an
impressive, waste-preventing system for sending and receiving DVDs (digital
video disks) through the mail.

Netflix, based in Los Gatos, CA, rents DVDs through a membership program.
The DVD, which the member orders online, arrives by mail in a simple paper
envelope - no cardboard, no plastic.  To send the DVD back to Netflix, the
member simply reuses the same envelope (after tearing off a flap with the
original address).  

Since DVDs and CDs are pretty much the same thing (in the physical
appearance of the disks themselves), Netflix stands in stark contrast to
America Online (AOL).  On the one hand you have Netflix - now the largest
online entertainment subscription service in the U.S., according to its
website - sending and receiving its reusable DVDs through the mail, with
minimal, reusable packaging.  On the other hand, you have AOL using metal
tins, or bulky unrecyclable plastic boxes, to send out millions of UNWANTED,
un-reusable promotional CDs.  No wonder AOL Time Warner is in financial
trouble.  Hats off to Netflix!

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Excerpted from a message from Bill Sheehan, Athens, GA, GrassRoots Recycling
Network, responding to the item from the New York Times, posted 7/25/02,
giving the breakdown of materials in U.S. municipal solid waste (the source
was a Waste Policy Center analysis of U.S. Environmental Protection Agency
data):
 
These numbers appear to be for all discards, before reuse, recycling, etc;
they do not reflect the percent of materials wasted in landfills and
incinerators.   The Waste Policy Center works for the waste industry, and it
is in their interest to perpetuate the myth, developed by Franklin
Associates for EPA, that all products and materials are waste, whether
reused, recycled or wasted.  That's clearly not a position that's in the
interests of resource conservatives who care about reuse, etc., so I suggest
we not perpetuate such terminology without comment.

The data are apparently from Characterization of Municipal Solid Waste,
Chapter 2, Table 1, Materials Generated in the Municipal Waste Stream, 1960
TO 2000.  ("Generation before materials recovery or combustion. Does not
include construction & demolition debris, industrial process wastes, or
certain other wastes.")  Website link to this info:
http://www.epa.gov/epaoswer/non-hw/muncpl/msw99.htm#links
 
Bill's e-mail:  zerowaste [AT] grrn [DOT] org 

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From Woody Raine, Texas Natural Resource Conservation Commission, recycling
markets program, Austin, TX, responding to the 7/25/02 posting about how the
Direct Marketing Association (DMA) Mail Preference Service has two different
mailing addresses for the service:

The following quote from that 7/25/02 message reminds me of a game I used to
play:  "When doing promotions, companies will often use different post
office box numbers, phone extensions, or other codes in order to track how
people are hearing about the promotion."
 
We can play the same game.  If you don't already have a unit number or other
suffix to your address, try adding a different one to your address each time
you have to provide it - memberships, purchases, credit cards, etc. - and
keep track of which one you gave out to whom.  Later, you can see who
provided your address to what junk mailer by the addresses they use to find
you.

E-mail:  WRAINE (AT) tnrcc (DOT) state (DOT) tx (DOT) us

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Link to a 7/26/02 Business Week Online article about CollectiveGood, a
second-hand cell phone company (forwarded by Desmond Machuca):

http://www.bcentral.com/articles/isyn/default.asp?newsid=20027269

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Link to the website for the City of Austin (TX) Green Building Program
(forwarded by Katie Jensen):

http://www.ci.austin.tx.us/greenbuilder

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Link to the website for "NW Materialsmart," a referral website to online
materials exchanges in Oregon, Washington and Idaho (forwarded by David
Allaway):

http://www.nwmaterialsmart.org
 
This is a nice example of an online "gateway" to various online materials
exchanges in a particular region, in this case the Northwest.

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